Privacy Policy

Last updated: 4 September 2026

JaeL Studios, trading as Averne Studios (“Averne Studios”, “we”, “us” or “our”), respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit the Averne Studios website, place an order, subscribe to our communications or contact us.

Who We Are

Averne Studios is a fashion and clothing brand operated by:

JaeL Studios
Trading as Averne Studios
United Kingdom

For privacy-related questions or requests, you can contact us at:

support@avernestudios.com

Information We Collect

Depending on how you interact with Averne Studios, we may collect the following information:

Information you provide to us

This may include:

  • Your name

  • Email address

  • Telephone number, where provided

  • Billing address

  • Delivery address

  • Order and purchase information

  • Information you provide when contacting us

  • Marketing preferences

Information collected automatically

When you visit our website, certain information may be collected automatically, including:

  • IP address

  • Browser and device information

  • Pages you visit

  • How you interact with our website

  • Approximate location information derived from your IP address

  • Information collected through cookies and similar technologies

More information about cookies and how they are used can be found in our Cookie Policy.

How We Use Your Information

We may use your personal information to:

  • Process and fulfil your orders

  • Process payments

  • Arrange delivery

  • Send order confirmations and updates

  • Respond to customer enquiries

  • Provide customer support

  • Manage returns, refunds and exchanges

  • Maintain and improve our website

  • Understand how visitors use our website

  • Protect our website and prevent fraud or misuse

  • Send marketing communications where you have given the appropriate consent

  • Maintain business and financial records

  • Comply with legal and regulatory obligations

We do not sell your personal information.

Our Lawful Bases for Using Your Information

Under UK data-protection law, we must have a lawful basis for processing your personal information.

Depending on the circumstances, we may rely on the following:

Contract

We use your information where it is necessary to fulfil a contract with you, such as when processing and delivering an order.

Legal obligation

We may process certain information where we are legally required to do so, such as maintaining financial or tax records.

Legitimate interests

We may use information where it is necessary for our legitimate business interests, provided those interests do not override your rights and freedoms.

This may include maintaining website security, preventing fraud and improving our services.

Consent

Where required, we will ask for your consent before using your information for certain purposes, such as certain forms of marketing or non-essential cookies.

Where we rely on consent, you can withdraw it at any time.

Payments

Payments made through the Averne Studios website are processed through our payment-processing provider.

At launch, we expect to use Squarespace Payments.

We do not store your full payment card details on our own systems.

Payment providers may collect and process information necessary to securely authorise and complete your payment. Their own privacy policies may also apply to this processing.

If our payment provider changes in the future, we may update this Privacy Policy accordingly.

Service Providers

We work with third-party service providers that help us operate Averne Studios.

These may include providers responsible for:

  • Website hosting and ecommerce services

  • Payment processing

  • Delivery and fulfilment

  • Website security

  • Analytics

  • Email marketing

  • Advertising and marketing

We only share information where reasonably necessary for these providers to perform their services or where required by law.

We may update the specific providers we use as Averne Studios develops.

Website Analytics

We may use Google Analytics to understand how visitors interact with our website.

This may help us understand things such as:

  • Which pages are visited

  • How visitors navigate the website

  • Website performance

  • General audience trends

Where required, we will obtain appropriate consent before using non-essential analytics cookies or similar technologies.

You can manage your cookie preferences through our cookie controls.

Advertising and Social Media

We may use tools provided by Meta, which operates services including Instagram and Facebook, to understand the effectiveness of our advertising and marketing.

These technologies may collect information about how visitors interact with our website and advertisements.

Where required, we will ask for consent before using non-essential advertising or tracking technologies.

You can manage your preferences through our cookie controls.

Email Marketing

If you choose to subscribe to Averne Studios marketing communications, we may use your email address to send you information about:

  • New collections

  • Product launches

  • Restocks

  • Events

  • Brand news

  • Other relevant Averne Studios updates

Where required, we will only send marketing communications where you have provided the appropriate consent.

You can unsubscribe at any time by using the unsubscribe link included in our marketing emails or by contacting:

support@avernestudios.com

Unsubscribing from marketing communications will not prevent us from sending essential service messages relating to an order you have placed with us.

Cookies

Averne Studios uses cookies and similar technologies to help our website function and, where permitted, to understand how visitors use our website and improve our services.

Cookies may include:

  • Strictly necessary cookies — required for essential website functions such as shopping baskets, checkout and security.

  • Analytics cookies — used to understand website usage and performance.

  • Advertising or marketing cookies — which may be used to measure advertising or provide more relevant marketing.

Where required by law, we will request your consent before placing non-essential cookies on your device.

For more information, including the types of cookies we use and how you can manage them, please see our Cookie Policy.

Who We Share Your Information With

We may share your personal information with trusted third parties where necessary to operate our business.

This may include:

  • Ecommerce and website providers

  • Payment processors

  • Delivery and fulfilment providers

  • Analytics providers

  • Email marketing providers

  • Advertising and social media platforms

  • Website security providers

  • Professional advisers

  • Government, regulatory or law-enforcement authorities where required by law

We do not sell or rent your personal information.

International Data Transfers

Some of the companies we use to operate Averne Studios may process personal information outside the United Kingdom.

Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable UK data-protection law.

This may include using appropriate contractual safeguards or relying on an adequacy decision where applicable.

How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected.

Different information may be retained for different periods.

For example, we may retain:

  • Order and transaction information for as long as necessary to fulfil the order and meet legal, accounting and tax requirements.

  • Customer-service communications for as long as reasonably necessary to resolve enquiries and maintain appropriate records.

  • Marketing information until you unsubscribe or withdraw your consent, where consent is the lawful basis.

  • Website analytics information in accordance with the retention settings of the relevant analytics service.

When information is no longer required, we will take reasonable steps to securely delete or anonymise it.

Your Rights

Under UK data-protection law, you may have the right to:

  • Request access to your personal information

  • Ask us to correct inaccurate or incomplete information

  • Request deletion of your personal information

  • Ask us to restrict how we use your information

  • Object to certain types of processing

  • Request the transfer of certain information to another organisation

  • Withdraw consent where we rely on consent

These rights are subject to certain conditions and exceptions under applicable law.

To exercise your rights, contact:

support@avernestudios.com

We may need to verify your identity before fulfilling certain requests.

Complaints

We encourage you to contact us first if you have any concerns about how we handle your personal information.

You can contact us at:

support@avernestudios.com

You also have the right to make a complaint to the UK's data-protection regulator, the Information Commissioner's Office (ICO).

Information Commissioner's Office — Make a complaint

Children's Privacy

Averne Studios is not specifically directed towards children.

We do not knowingly collect personal information from children where such collection is inappropriate or unlawful.

If you believe that a child has provided us with personal information, please contact us at:

support@avernestudios.com

Automated Decision-Making

We do not currently use solely automated decision-making that produces legal or similarly significant effects on our customers.

If this changes in the future, we will update this Privacy Policy and provide any information required by applicable data-protection law. Data Security

We take reasonable technical and organisational measures to protect personal information against:

  • Unauthorised access

  • Loss

  • Misuse

  • Alteration

  • Unauthorised disclosure

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

  • Our business

  • Our website

  • The services we use

  • How we process personal information

  • Applicable legal requirements

When we make changes, we will update the “Last updated” date at the top of this page.

Contact Us

If you have any questions about this Privacy Policy, your personal information or your privacy rights, please contact us.

JaeL Studios
Trading as Averne Studios
United Kingdom

Email: support@avernestudios.com